Media & Brand Guidelines

Logo files, usage rules, and specifications for press, media, and partner use.

Logo Files

White Logo

For dark backgrounds (primary)

Transparent Background

PNG with alpha channel

Same file, transparent BG

Note: A dark-background variant is the primary logo. For light backgrounds, contact us for an inverted version.

Specifications

Dimensions & Format

Native Size	2577 × 635 px
Aspect Ratio	4.06 : 1
Format	PNG (transparent)
Color Space	sRGB
File Size	145 KB

Brand Colors

Forest Dark

#0D1F12

Forest

#1F4A1F

Gold Accent

#D4A853

White

#FFFFFF

Usage Guidelines

Do

Use the white logo on dark backgrounds (#0D1F12 or darker)
Maintain the original aspect ratio (4.06:1) when scaling
Keep minimum clear space equal to the height of the logo mark on all sides
Use at a minimum width of 120px for digital or 1.5" for print
Link the logo to hudsonvalleygoats.com when used digitally

Don't

Stretch, compress, or alter the aspect ratio
Place the white logo on light or low-contrast backgrounds
Add drop shadows, outlines, gradients, or effects
Rotate or skew the logo
Rearrange or separate logo elements
Use the logo smaller than minimum size (120px / 1.5")
Place over busy photography without sufficient contrast

Clear Space

1x

1x

1x

1x

Maintain clear space equal to the height of the logo mark (1x) on all sides. No text, graphics, or other elements should enter this zone.

Recommended Sizes

Use Case	Width	Height
Website header / nav	160 - 200px	~40 - 50px
Social media profile	400px	~99px
Email signature	200 - 300px	~50 - 74px
Print (letterhead / card)	2" - 3"	~0.5" - 0.75"
Print (banner / signage)	Full native (2577px)	Full native (635px)

Need a different format (SVG, EPS, AI) or have questions about logo usage?

Contact scott@hudsonvalleyforestry.com